LADAIA (La Academia De Aprender Inglés Acelerado) is an English AND Spanish academy located here in Puerto Peñasco, Mexico, our wonderful beach-resort town called Rocky Point. This wonderful school has been operating for almost two years, and has already grown from two teachers (one classroom, morning and evening shifts) to four teachers (two classrooms, two shifts). LADAIA teaches English and Spanish to the local Mexican population, and has enrolled over 500 students, just in 2017 alone.
Spanish is taught to the sizable English-speaking population living here in Rocky Point, year-round. Whether you’re here in Rocky Point short-term or long-term, good communication with the locals is very important. It’s amazing what great things you may reveal, once you can finally engage in conversations with the Mexican population.
Discover a teaching method that keeps students engaged as they learn. Classes are broken into three phases: Beginner, Intermediate, and Advanced. Each phase typically takes 12 weeks. Private classes are offered to those who don’t mind paying a little more to receive personal attention. For private teaching, the same 12-week rule is applied, but can vary based on the learning speed of the student – private classes are taught at the student’s pace.
For the English students, certifications are offered, both governmental and academic, for various levels of proficiency through exams from Cambridge, and through the Secretary of Public Education in Mexico. Providing earned credentials allows Mexicans who learn English at LADAIA to become more valuable in the workplace. And, by adding job placement, the idea of return on investment makes learning English even more worth-while.
Providing great value
Local market analysis uncovered a near 100% interest in learning English among the local population. LADAIA isn’t the lowest-price academy in Rocky Point, but it’s simply the best. The teaching methods for English and Spanish have been refined and closely evaluated. Jose, the senior teacher at LADAIA for almost two years, receives consistent positive feedback from his many English and Spanish students. He’s been known to occasionally break out his guitar in the class. Next to language proficiency, keeping the class interested and engaged is Jose’s top priority!
Most of the English-speaking population here in Rocky Point know very little Spanish, but wish to learn it. After multiple interviews with local Americans and Canadians, it was discovered that some local Spanish teachers have taken money from them for classes, but then disappeared, stealing the enrollment fees. Scams like this have caused the English speakers in town to be suspicious and frustrated. LADAIA provides a wonderful opportunity to instill confidence by providing Spanish classes in a credible store-front location, by teachers who are serious about their reputation. And, it has succeeded! Many happy students have graduated or are currently attending classes at LADAIA.
The local competition
The competition in Rocky Point has been determined to be very weak in Rocky Point; and their weakness can be shown in three regards: Unattractive locations, poor marketing, and, most importantly, many unsatisfied students. After interviewing the locals, it was discovered that most of them have attended one or more local English and Spanish schools over the years, but they did not display a proficiency level above “early beginner.” They know some common words and phrases, but they don’t have the ability to hold a conversation.
After inspecting the facilities of the local competition, although they were adequate, they were unattractive and dull. Lastly, after investigating the marketing efforts that were put forth by the competition, it was determined to be ineffective. There was very limited online marketing, and external marketing efforts were limited to a few highly-detailed signs, which were hard to read.
The biggest problem with the local competition is this: Many new students come to LADAIA after attending the lower-priced competition, having experienced a poor teaching method and a loss of money after the schools close without warning. Over the last two years, schools have come and gone, too many times to count. Fortunately, LADAIA’s new students from these failed schools discover a real way to learn English and Spanish, at an affordable price, and at an academy that they can count on for years to come.
Classes are taught Monday through Saturday, 7:30 AM to 9:00 PM, and are typically 90 minutes each. Options include two, three and four classes per week. Saturday combines two classes per week in one three-hour class, each Saturday.
Enrollment and cost
The teacher will quickly test your current level of proficiency to see if you will fit into an existing class or will join a new beginner class. LADAIA charges monthly rates, and requires a one-month deposit, in order to ensure 30-day notice when the student is ready to end classes. Discounts are given for 8-week and 12-week payments and for multiple students. Double your discount by paying for the 12-week course for multiple students! LADAIA is flexible and cares deeply for the students, so please call now to enroll, and come meet the wonderful teachers.
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